Balsamroot Landscaping

This project for Balsamroot Landscaping included building their first website, plus a landing page and print campaign for a spring promo.

Balsamroot Landscaping didn't have a website to capture interested customers. I built one, along with a dedicated landing page and print mailer for their spring campaign, which brought in far more business than they expected on a modest budget.

The Challenge

Balsamroot Landscaping needed a professional web presence to match their growing reputation and prepare for seasonal growth. They didn't have a central landing page to establish credibility or capture leads, and wanted a targeted push for spring services — a print mailer paired with a landing page that could track results and tie into their email system.

The Strategy

• Built their first website and a dedicated landing page for the seasonal spring campaign.
• Designed and produced a print flyer for an EDDM (Every Door Direct Mail) campaign to reach new local customers.
• Connected lead forms to email so follow-up happened automatically.
• Set up tracking to see which channels — print or digital — were actually driving leads.
• Improved on-page SEO to help them show up in local search.

The Results

• The EDDM campaign paid for itself many times over — for every dollar spent on the mailer, it brought back about $12 in new business.
• First-page Google search results for relevant local keywords, like "gardener" and "yard cleanup."

Key Takeaways

• Print still works when it's paired with a strong landing page: the mailer's QR code sent people straight to a page built to turn them into leads.
• Starting early helps: launching in winter gave local SEO time to mature before the spring rush.
• Shared values build loyalty: positioning Balsamroot Landscaping as trustworthy and community-centered made a measurable difference in lead quality.