Fernette Cleaning Company

Fernette Cleaning Company, originally operating with a basic Wix website, needed a more effective way to attract cleaning service clients and launch an online store for their new line of non-toxic cleaning products.

I built a custom Shopify store to replace their old site, set up automated email flows, added a dedicated service landing page, and improved their SEO. Leads and online sales both grew significantly within a few months of launch.

The Challenge

Fernette Cleaning Company needed a scalable and professional online store and landing page. Their existing Wix website lacked the necessary features for growth, including advanced e-commerce capabilities, effective email marketing, and detailed analytics. The company sought a solution to streamline its cleaning service bookings and boost online product sales.

The Strategy

• Migrated the site from Wix to Shopify, building a custom, owner-configurable theme from scratch.
• Built a dedicated landing page for cleaning service bookings.
• Set up automated email flows to nurture leads and encourage repeat purchases.
• Instrumented the site with analytics so the client could see what was working.
• Improved on-page SEO to help the site rank for relevant local searches.
• Made the whole experience mobile-responsive.

The Results

• 400% increase in service leads from the new landing page.
• 300% increase in e-commerce sales after the Shopify migration.
• Better visibility into what's working, so the client can make informed calls about where to invest next.

Key Takeaways

• A focused landing page works: putting testimonials, trust signals, and booking info on one dedicated page led to a big jump in leads.
• Mobile matters: most traffic came from phones, so responsive design wasn't optional.
• Instrumentation pays off: once the client could see real data on what was working, they were able to make smarter calls about where to invest next.